Derby: My Country, Your Country
The Idea
Brand Strategy
Campaign Design
Illustration
Vision
The vision for Derby: My Country, Your Country is to create an understanding of the country for all audiences, and to have greater thoughtfulness of our First Nation People and their culture in Derby. Through respectful and creative design procedures, inspired by traditional narratives we strive to communicate a strong cultural understanding of place.
Mission
Our mission is to have a strong cultural understanding of the country and to project a sense of belonging and inclusion to the audience. Derby: My Country, Your Country strives to be respectful, progressive, and creative through language and design.
Voice
Respectful, Progressive, and Creative. Derby: My Country, Your Country presents a feeling of interconnectivity with inherited narratives intertwined in a contemporary style that reflects the country. The tone of voice is serious but respectful and caring translated through the people of Derby who hold strong community bonds. Throughout this style guide, professional and assertive language will be used to demonstrate the design endeavours and the brand, Derby: My Country, Your Country.
The Warra community of Derby and the surrounding have taught me about understanding the country, through their creativity, festivals, and stunning landscapes, from which I took great inspiration when designing. The landscape and the sites in it were incredibly eye-opening to research. Researching the boab tree and Fitzroy’s cultural significance has allowed me to understand country and gain a deeper knowledge of the inherent spiritual connection with the land and that country is a living breathing entity and should be treated as such.