Know Your Shelf
The Idea
Each year Australians waste around 7.6 million tonnes of food across the food supply chain. With 1.7 million tonnes wasted every year in NSW alone. This equals about 312kg per person and can cost up to $2000 - $2,500 per household per year.
In Australia, 38% of 18–24-year-olds wasted more than $30 (AUD) on food over two weeks, equating to over $1000 for each person annually.
The objective of this project is to reduce food wastage at a household level. Know Your Shelf is aimed at users who do grocery shopping for the household; specifically, the target audience is 18-24-year-olds as The National Food Waste Strategy Feasibility Study by FIAL has identified that a combination of young people (18-24), families with young children and those earning more than $100,000 a year are the biggest food wasters.
Illustration
UX Design
UI Design
Adobe XD
Know Your Shelf is an iOS app designed to help Aussie consumers reduce avoidable food waste in their homes. Right from the start, the project’s goal has been to celebrate the joy of food in a positive and vibrant way while encouraging sustainable food practices, all with the ultimate aim of reducing food wastage at home.
The Problem
User Scenarios.
The target audience for Know Your Shelf is 18–24-year-olds & families with young children as this demographic wastes more than $30 on food over two weeks, equating to over $1000 for each person annually.
Hi-fi Wireframes
User testing & results
The results from user testing confirm that the changes made during the project's development, especially the redesign of the user interface for enhanced usability, were successful. The positive response to features like shopping lists and meal preparation indicates that these elements effectively encourage responsible food management.
Furthermore, the increased awareness of food waste habits suggests that the app has the potential to instil the desired changes in user behaviour.
In conclusion, Know Your Shelf is an app that has evolved during development to better align with its aims and objectives. Through user testing, it has been confirmed that the changes made align with the project's goals and have the potential to reduce food waste in Aussie households, especially among the 18-24-year-old target audience.